Introduction

Is your website turning potential customers away? Your landscaping business might be top-notch, but if your website isn’t up to par, you could be losing valuable clients before they even get a chance to see your work. In today’s digital world, 97% of consumers search for local businesses online before making a decision, according to a study by BrightLocal. If your website is slow, hard to use, or outdated, you’re practically handing business over to your competitors.

In this post, we’ll break down five common website mistakes that cost landscapers customers—and how you can fix them to bring in more leads and bookings.

1. A Slow and Unresponsive Website

Why It’s a Problem:

• 53% of users leave a website if it takes more than three seconds to load.

• Google ranks slow websites lower, meaning fewer potential customers will find you.

• A slow website creates a frustrating user experience, making people leave before they even check out your services.

✅ How to Fix It:

• Optimize images (resize and compress them using tools like TinyPNG or ShortPixel).

• Use a reliable web hosting provider.

• Minimize unnecessary plugins and scripts that slow your site down.

2. Not Mobile-Friendly

Why It’s a Problem:

• Over 60% of internet traffic comes from mobile devices.

• A non-mobile-friendly website means potential clients struggle to navigate, read, and contact you.

• Google prioritizes mobile-friendly sites in search rankings, meaning you could be losing out to competitors.

✅ How to Fix It:

• Use a responsive design that automatically adjusts for different screen sizes.

• Ensure buttons, menus, and forms are easy to tap and use on mobile.

• Test your website on multiple devices to check for usability issues.

• Speed up mobile load times with optimized images and caching.

3. No Clear Call-to-Action (CTA)

Why It’s a Problem:

• If visitors don’t know what to do next, they’ll leave without contacting you.

• Not having clear CTAs means lost leads and missed business opportunities.

✅ How to Fix It:

1. Add clear, action-oriented buttons like:

   • “Get a Free Quote”

   • “Call Now for a Consultation”

   • “Schedule Your Landscaping Service”

2. Place CTAs in multiple areas to maximize engagement:

   • Homepage Hero Section – Capture attention immediately with a strong CTA.

   • Service Pages – Encourage potential customers to take action while browsing your offerings.

   • Contact Page – Make it easy for visitors to reach out or book services directly.

3. Make sure CTAs stand out visually with contrasting colors and large, readable text.

4. Ugly or Outdated Website Design

Why It’s a Problem:

• 75% of users judge a business’s credibility based on its website design.

• An outdated, cluttered, or unprofessional site makes your landscaping business look untrustworthy.

• Hard-to-read text, bad color choices, and confusing navigation drive visitors away.

✅ How to Fix It:

• Use a modern, clean layout with plenty of white space.

• Keep colors natural and professional (greens, earth tones) to match the landscaping industry.

• Make navigation simple—clear menus, easy-to-read fonts, and well-structured pages.

• Avoid walls of text—let high-quality images of your landscaping work speak for themselves. Aim to include at least 3-5 images per page, such as before-and-after transformations, completed projects, and customer testimonials to showcase your expertise effectively.

5. No Google My Business Integration

Why It’s a Problem:

• Many potential clients search for landscapers through Google Maps.

• Without a Google My Business (GMB) listing, your business won’t show up in local searches.

• Missing or inconsistent business information confuses customers and hurts trust.

✅ How to Fix It:

• Claim and optimize your Google My Business listing. Go to Google My Business, claim your listing, and fill out all relevant details to ensure your business appears in local searches.

• Add your website link, services, photos, and accurate business hours.

• Encourage happy clients to leave Google reviews to boost your credibility.

• Ensure your contact details match those on your website.

Conclusion: Fix These Mistakes & Watch Your Leads Grow

A bad website can cost your landscaping business hundreds or even thousands of dollars in lost clients every month. For example, imagine a landscaping company that typically books 10 new clients per month through online inquiries. If a poorly designed website reduces conversions by just 30%, that’s three lost clients per month—potentially thousands of dollars in lost revenue over the year. The good news? These issues are easy to fix with the right strategy.

If you’re unsure where to start, I can help. Let’s fix your website and turn it into a lead-generating machine!